As player start enjoy shorter and faster game like PUBG, Valorant, League of Legend... while many RTS game like Red Alert, Starcraft, Total War... less and less common even how good they are, many Epic online game fall into same fate. Somehow MU Online stay as very favoured online by many player. This special case lead us into the idea create bot helper to make gameplay easier and comfortable.
The main suspect of current gamer playstyle is stress. In old year of 2k, early of digitalization, the achievement disease is this serious. Nowaday, people have to deal with massive amount of activity which all observed and reported, with number. As pushed forward, people getting tiring and stressing, they don't want to learn anything new, some even just want to sleep entireday. As the result, the gaming are highly straight forward, easier, and faster.
The key problem here is responsibility. People are asked to do more, and observed tightly. To adapt, the game they play must less or no responsibility, like no death penalty, reduced wait time, and more undo option. Infinium respond this with the Companion bot. Its automation are really convinient which let player relax and cool their mind down after daily routine as player don't have to worry much about the personal skill. Moreover the environment still keep player communicate with each other, let them make new friend or find something interesting.
There is various other reason, which may named as: individualism, too many game choice, community toxic... but all will be investigate later. Aion is second catalyst Infinium take. It's not strong but possible give much reason Infinium take.